Atelier des Ors Villa Primerose is a sophisticated fragrance that pays tribute to the art of living and the heritage of perfumery. Released in 2024 as part of the brand’s Memory Lane collection, it reinterprets the traditional pairing of rose and leather to create a modern, elegant scent. The fragrance opens with spicy pink pepper, cardamom, and fruity pear, which leads to a heart of centifolia rose, iris, and soft ambrette. The base is grounded with warm leather, musk, and a hint of ambergris, adding depth and sensuality.

This floral-leathery composition strikes a perfect balance between delicacy and power, evoking both past and future. It’s a tribute to the historical use of flowers to scent the leather gloves of aristocratic women, a practice from Grasse’s perfumery origins.