Maison Francis Kurkdjian 724 is a fresh and vibrant fragrance inspired by the lively energy of a bustling city. It opens with an invigorating burst of bergamot and aldehydes, which gives a sparkling and uplifting brightness. The heart is dominated by a bouquet of white flowers, including jasmine and sweet pea, adding a soft floral touch that contrasts beautifully with the crisp opening. The base features warm musks, giving the fragrance a clean, comforting finish that lingers on the skin. 724 is a modern and urban fragrance that captures the feeling of being immersed in the rhythm of a city, perfect for those who love fresh and sophisticated scents with a dynamic edge.